“A founder of a website dedicated to direct sales of homes by their owners has sold his two-bedroom apartment in Chelsea for $2.15 million—with the help of a real-estate broker and a standard 6% commission.” This is the way the story started from The Wall Street Journal just the other day. Colby Sambrotto, the founder and former chief operating officer of ForSalebyOwner.com, tried to sell the property himself online and through classified ads. After six months of it sitting with little activity he went after the help of a real estate broker.
Broker Jesse Buckler as the story goes told Sambrotto “the condo was priced too low and wasn’t attracting the right buyer for the condo.”
“At first he wouldn’t let me increase the price,” Buckler said. “I told him I know what I am doing—the market is picking up.”
In the end the condo attracted multiple offers and ended up closing for $150,000 more than the original asking price.
Here’s a link to the article…